Lenny Kravitz
Blue Electric Light Tour
The vision for the Lenny Kravitz, Blue Electric Light world tour, was to capture the raw, magnetic energy of a classic rock show and elevate it with a contemporary visual language. This was a project that demanded not only technical mastery and creative flair, but also the agility to adapt under the spotlight, both figuratively and literally.
For Show Designer Bryan Barancik, there was only one choice to bring that vision to life for a four-time GRAMMY® Award-winning artist. Initially commissioned for creative programming, Evoke Studios’ role quickly expanded into on-site touring operations in Latin America, underscoring a trusted reputation in the live performance industry.
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A Rock Aesthetic Reinvented
The Blue Electric Light tour’s creative foundation leant into a bold American colour palette of blue, red and white, combined with dynamic linear strokes, retro lighting and a focus on the artist as an icon. The brief did not include pre-existing video content, giving Evoke Studios the freedom to collaborate on an entirely new visual language for the show. The approach was conceptual yet visceral, with silhouettes and stylised figures, dot matrix textures and shifting geometry. These repeating patterns and framing devices were designed to pulse with the music, reinforcing the show’s classic rock soul while delivering an abstract edge. The result was a visual landscape as electric as the music itself, and a live experience that celebrated Lenny Kravitz’s decades-spanning career.Driven by the Music
Evoke Studios’ process was built on rhythm and intuition. Creative Programmer Chema Menendez developed beat-based timelines in Notch, combining live generative layers with lighting cues for a seamlessly integrated experience. No pre-rendered video meant each visual had to be built from the ground up, reacting directly to the music in real-time and building on live content. This approach demanded a perfect balance between preparation and improvisation. Pixel maps and show files were delivered well in advance of rehearsals, providing a rock-solid technical foundation. From there, the show became a live team jam-session, riffing between lighting, sound and visuals, evolving in-sync with Kravitz’s performance. From the opening moment to the final encore, the Blue Electric Light visuals were an active part of the performance with spontaneous creativity woven into the core design. Graphic elements expanded and contracted with the beat, symmetrical lines and dots moved in time with chords and silhouettes framed Kravitz in unforgettable cinematic style.Expanding the Collaboration
Throughout the process, the creative direction was open and iterative. Evoke Studios brought suggestions to push the boundaries of what was technically possible, ensuring the show was true to the artist’s vision across continents. The result is a performance where visuals went beyond a backdrop and became an active participant in the storytelling, acting as a creative instrument that responded intuitively to the music. The initial project scope covered creative programming, but the tour’s South American leg added another layer, with on-site operations. Evoke Studios’ ability to work with international teams, combined with local language fluency, meant rapid problem-solving and precise execution in varied venue environments.The Evolution of Creative Programming
At Evoke Studios, programming has evolved far beyond a purely technical role. Tools like Notch allow programmers to operate at the intersection of artistry and technology, turning live visual content into an expressive, responsive medium. Rather than simply executing pre-designed visuals, the team approaches programming as a creative discipline, where musical cues, the artist’s energy and audience interaction directly inform the visual narrative. For the Blue Electric Light world tour, this approach meant real-time generative layers, live programming, and adaptive content became integral to the performance. Notch’s capabilities allowed Evoke to push boundaries, blending procedural effects, geometric abstraction and stylised graphics with traditional live playback. This evolution represents a new era for creative programming, enabling shows to be more immersive, flexible and emotionally resonant than ever before.Client
Lenny Kravitz
Services
Media Server Programming
Playback System Operation
The Evoke Team
Creative Show Programming & Operation:
Chema Menendez
Chema Menendez
Credits
Visuals Design & Show Direction
Bryan Barancik
Creative Producer
Bryan Barancik
Set Design
Stufish
Lighting Designer
Joseph ‘JoeMac’ McGinley
Lighting Programmer
Felix Peralta
Lighting Tour Op
Michael Gionfriddo
Notch Creative
Lewis Kyle White