MALAK VP Demo Studio
Evoke Studios Partners with MALAK Virtual Production Studios to Transform Film and Television Production in Mexico
Malak XR Studios, Mexico City, Mexico – a respected visual solutions, production and high-end personalised experience design and production business, offering 360-degree scenic design and construction. Malak has been merging the digital with the physical for the live music, film, and television production sectors since 2014.
Malak XR was keen to develop a highly flexible, hireable, multi configurable, immersive Virtual Production (VP) and Extended Reality (XR) studio for film, television, and broadcast content creation.
With a mission to augment its thriving scenic design and construction operations in Mexico, Malak made several key investments in technology during the early stages of the pandemic. However, the team needed a partner that could design and optimise the systems, deliver the content and programming for its client base, plus offer the necessary training, and create the new workflows for its team. For this they chose Evoke Studios.
Outcomes
The partnership with Malak has so far delivered a project to build a virtual production and extended reality News TV studio for a client in Mexico City in September (watch this space)
As more film and television creatives embrace this new way of working, our studio, combined with Evoke Studio’s creativity and expertise, will enable us to expand the business and offer even more new services to our clients.”
Client and end user feedback
Monica Ruiz Salceda, founder and managing director of Malak XR says that the studio has been enthusiastically welcomed by its clients: “By combining the latest in virtual studio technology with optimized workflows and a flexible studio design, our virtual production and XR TV studio has proven that it can deliver high-quality, immersive content that pushes the boundaries of traditional film, broadcast, and television production. Our partnership with Evoke Studios is key to that success. As more film and television creatives embrace this new way of working, our studio, combined with Evoke Studio’s creativity and expertise, will enable us to expand the business and offer even more new services to our clients.”
Lessons Learned and future directions
Evoke Studio’s partnership with Malak will continue to evolve as technology develops and more creative individuals and businesses enter the film, television, and live streaming markets. The gamification of content is an exciting advancement of the virtual production and XR space. Malak and Evoke Studios say they look forward to helping clients realise their visual ambitions, working at all scales of production from feature films to marketing videos, television series to news production.
Client
Services
Consulting
Technical Planning
Systems Integration
Full System Control Programming
Disguise Media Server Programming
Playback System Operation
Stype Tracking System
The Evoke Team
Project Manager: Urs Nyffenegger
Technical Director: Chema Menendez
VP Supervisor: Adrian Weber
Unreal Specialist: Karim El Fatatry
System & Tracking Specialist: Filipe Martins
Tools and Technology
- LED: Absen-KL1.5 II & PL2.5 Pro V10
- LED Processing: NOVASTAR MX40
Playback System
- 2x disguise vx2
- 3x disguise RX II
Tracking:
- 1x Vicon
- 1x Stype Red Spy
Cameras
- SONY PMW F55
- RED KOMODO